AB Test Bloody Everything/ Unlocking the Benefits of AB Testing

When working on an app, you'll find yourself making decisions about nearly everything. Questions like, 'Which wording works best here?' or 'Which design should I use for this screen' are common. Every choice, no matter how small, can have a significant impact on your app's performance and overall quality. Making the right decisions is critical.

However, even with extensive research, making the right decisions can be extremely challenging.

That's where AB testing comes into play. AB testing allows you to run experiments within your app to try out different variants and measure their impact. Building up this system successfully will let you AB test as much as possible in a quick and safe way, which leads to better results.

This talk provides everything you need to get started with an AB testing system. We'll cover:

• What are AB tests?
• Why are AB Tests important?
• Tools for running AB Tests
• Key tips for maximizing the benefits of AB Tests
• Code architectures for implementing AB Tests
• Running unit tests and UI tests on AB Tests

Oh, and when I say 'AB test everything’, I mean everything. So, let's treat this talk as an AB test itself! The presentation is divided into 2 halves, each approaching AB testing from a different angle and style.

Which half will you prefer?