From Code to Outcomes: Building with User Impact in Mind
Natalija Marcinska
11:30-12:05, Wednesday, 20th May 2026
Whether you’re building independently or as part of a larger team, developers play a critical role in shaping product outcomes. Every technical decision carries assumptions about users and directly influences their experience.
This talk explores how to make better product decisions as a developer, avoiding common traps like overbuilding, feature-first thinking, and shipping without learning. Through practical frameworks and real-world examples, we’ll look at how to connect technical decisions to user impact, balance speed with clarity, and focus on outcomes rather than output, ultimately building products that genuinely solve problems, not just technically interesting ones.
Natalija Marcinska
Product leader with experience building and scaling mobile products in fintech and media, currently working at the BBC. Experience includes turning complex technology — particularly AI and personalisation — into practical, user-facing experiences that improve discoverability and engagement.
Leads cross-functional teams across engineering, design, and data to deliver products with measurable outcomes, from improving user journeys to increasing retention across large digital audiences.